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The specificity to be universal: British social realist film culture and its evolving representations of the working class
Abstract The main purpose of this research project is to examine and explore the British social realist film culture and its evolving...

Lianne Yu
May 1, 202428 min read


In Vitro Meat (IVM) - Digital futures: future scenario report and poster
Introduction “Disgust elicited by fake meat” has previously been used as a “flash point for eco-minded critique” (McHugh, 2010, pp. 181)....

Lianne Yu
May 1, 202410 min read


Why do Instagram users have secondary or spam accounts? Investigating motivations for private accounts, implications of finsta, and social media presence.
Introduction In the past decade, many social media apps have launched and thrived. Social media has seen an explosive rise in users over...

Lianne Yu
May 1, 202412 min read


The Western Film Industry: A Reflective Report - Professional Industry Practice
Index Organisational structure of filmmaking Personal creativity becoming part of the film industry Self motivation and meritocracy...

Lianne Yu
May 1, 202414 min read
Deconstructing queer cinema: how the horror genre challenges concepts of gender binary and heteronormativity
Queer theory emerged in the early 1990s, developing from the basis of women’s studies and queer studies. According to Benshoff and...

Lianne Yu
May 1, 20245 min read
The postmodern consumer: consumers’ impact on advertising, branding and digital marketing through social media
The advertising industry has been through rapid changes throughout the decades, with consumer culture moulding and evolving alongside it....

Lianne Yu
May 1, 202410 min read
The adolescent search for digital connection and intimacy: Gains and losses from relationships mediated through Twitter
Very few would disagree that the worldwide subjection of individuals to abundant variations of digital technologies inconspicuously...

Lianne Yu
May 1, 202410 min read


Branding and Digital Marketing - Chanel
Reflective Report: Integrated Marketing Communications (IMC) Challenges and Advantages This report will aim to reflect on the...

Lianne Yu
May 1, 20245 min read
Social media influencers and followers
Film link: https://youtu.be/zxwkIVv4mLs In recent years, the monetization of hobbies have become prevalent in society, especially on...

Lianne Yu
May 1, 20245 min read


How self identities are expressed through photography - explorations of gender and sexuality
“Self-identity is not a distinctive trait, or even a collection of traits, possessed by the individual. It is the self as reflexively...

Lianne Yu
May 1, 20247 min read
Case Study: Investigating Netflix
Netflix is an American subscription service and production company. It offers a library of films and television series through its own...

Lianne Yu
May 1, 20248 min read


Semiotic approaches: How advertisers construct meaning
The media uses advertisements in every aspect of everyday life to influence our society, in order to inject an idea or a thought into...

Lianne Yu
May 1, 20245 min read


6/10 - Dodie Music Video
Pre-production For logistical research, I had to make sure all our filming locations are accessible, free to use (because of low budget),...

Lianne Yu
Jan 22, 20218 min read
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